Post by account_disabled on Feb 27, 2024 1:20:05 GMT -6
Sending the right message, to the right person, at the right time is the basis for a good email marketing strategy ; but to send the right message, to the right person and at the right time, we first need to choose the right newsletter sending system ! How to do? What are the questions to ask? How many are there on the market and what are their differences? We compared 3 newsletter sending software (free and otherwise) - Mailchimp, Mailup and MagNews - on the 4 fundamental aspects for building a newsletter "that works " : the database, graphics, reporting and customer care. Ready to find out which system is best suited to you and your needs? The sending database: a good start is halfway done Is there a database? Or does it have to be created from scratch? This is the first thing to consider because it is precisely from the database that all email marketing activity starts . There are simpler databases, made up of only a few hundred users, databases that instead have millions of members and completely non-existent databases, yet to be created. We are not about to explain how to create a database, but, once you have contacts to write to, it will be appropriate to consider this element to choose the right newsletter sending system for you.
So let's see how Mailchimp, Mailup and MagNews manage mailing lists. Mailchimp (free version) It is free for databases Panama mobile number list of up to a maximum of 2,000 emails but there is a further limit: in a month it is possible to send up to a maximum of 10,000 users . This means that if you have a database of 2,000 users, and you send to the entire database each time, you can only make 5 shipments in a month. Furthermore, Mailchimp offers the possibility of segmenting the database into multiple lists but only in the paid PRO versions. The FREE version can only host 1 sending list , within which it is however possible to distinguish users into multiple segments thanks to a TAG system , to be attributed at the time of importation or at a subsequent stage. As regards importing contacts, on Mailchimp you can choose between 3 different options: loading from excel file loading from csv file copy and paste from excel file Of course, if you only need to add a couple of contacts to your database, you can also upload a single user at a time. Mailup MailUp offers professional solutions for sending newsletters, SMS and Messaging APPS (Telegram, Facebook Messenger,..). It is a paid system that places no limits on the number of possible users within the database nor on the number of monthly mailings that can be made.
Their pricing policy is based - as well as on additional services that can be customized to the customer's needs (such as integrations with management systems in the case of e-commerce mailings) also on the organization of the database: on their website, in fact , you will find 3 increasing price levels (web – pro – enterprise) based on the number of lists you want within the platform. If you are a freelancer or a small company, the web level will probably be enough as it offers you a single mailing list with unlimited users and which you can still divide into multiple groups to better target your mailings. If, however, you are an agency, or you need to manage multiple clients or companies in a single platform, then you will have to focus on the pro or enterprise level. But the sending speed also affects the price : based on the pay per speed model , if you increase the sending speed, the annual fee increases . This is very important information to consider if, for example, your business model is based on flash offers or if you want to communicate short-term promotions to your users. To import contacts you will first have to create, within the sending list, the fields you are interested in inserting (for example name, surname, email, company, country, etc.) and, subsequently, import the Excel file by matching the columns present in your file with those previously created in the sending list. However, it is always possible to add a single user at a time.
So let's see how Mailchimp, Mailup and MagNews manage mailing lists. Mailchimp (free version) It is free for databases Panama mobile number list of up to a maximum of 2,000 emails but there is a further limit: in a month it is possible to send up to a maximum of 10,000 users . This means that if you have a database of 2,000 users, and you send to the entire database each time, you can only make 5 shipments in a month. Furthermore, Mailchimp offers the possibility of segmenting the database into multiple lists but only in the paid PRO versions. The FREE version can only host 1 sending list , within which it is however possible to distinguish users into multiple segments thanks to a TAG system , to be attributed at the time of importation or at a subsequent stage. As regards importing contacts, on Mailchimp you can choose between 3 different options: loading from excel file loading from csv file copy and paste from excel file Of course, if you only need to add a couple of contacts to your database, you can also upload a single user at a time. Mailup MailUp offers professional solutions for sending newsletters, SMS and Messaging APPS (Telegram, Facebook Messenger,..). It is a paid system that places no limits on the number of possible users within the database nor on the number of monthly mailings that can be made.
Their pricing policy is based - as well as on additional services that can be customized to the customer's needs (such as integrations with management systems in the case of e-commerce mailings) also on the organization of the database: on their website, in fact , you will find 3 increasing price levels (web – pro – enterprise) based on the number of lists you want within the platform. If you are a freelancer or a small company, the web level will probably be enough as it offers you a single mailing list with unlimited users and which you can still divide into multiple groups to better target your mailings. If, however, you are an agency, or you need to manage multiple clients or companies in a single platform, then you will have to focus on the pro or enterprise level. But the sending speed also affects the price : based on the pay per speed model , if you increase the sending speed, the annual fee increases . This is very important information to consider if, for example, your business model is based on flash offers or if you want to communicate short-term promotions to your users. To import contacts you will first have to create, within the sending list, the fields you are interested in inserting (for example name, surname, email, company, country, etc.) and, subsequently, import the Excel file by matching the columns present in your file with those previously created in the sending list. However, it is always possible to add a single user at a time.